How a Single Chemical in your Brain Drives Love, Sex and Creativity – and Will Determine the Fate of the Human Race.
This months book is an enlightening exploration of the mighty power of dopamine, a crucial neurotransmitter. The authors argue that dopamine is a “molecule of more” because it’s not about immediate gratification but about future rewards. It drives desire, ambition, and the pursuit of the new, thereby fueling innovation, creativity, and progress. Yet, it can also lead to addiction and overconsumption, as our desire for “more” can sometimes spin out of control.